About H28
Hi, I'm Pan. On TikTok (@the_idea_generator) I shared 365 business ideas, one a day. H28 is where those ideas meet the tools to build them - reviewed honestly, the good and the bad.
I'm 33, I live in Greece, and I've spent most of my adult life building things. Some worked. Plenty didn't. I kept going anyway. That's where H28 comes from.
I trained as a lawyer first - a master's in commercial law, and I'd even enrolled in an economics degree alongside it, though I never pursued it. I left after a couple of years, for two honest reasons: the work never fulfilled me, and my disability, spinal muscular atrophy, made the daily grind of handling cases harder than it was worth. I wanted something of my own. Riskier, freer, mine.
So I tried a lot of things. Personalised cards for kids, selling online, building websites, running events and contests. Each one taught me something, made a bit of money, and then I moved on. Then I found trading, and it changed how I work - it demands discipline and emotional control, and it got me reading properly: business, finance, psychology, philosophy. Trading is still the core of my working day.
Along the way I ran a marketing agency (I still do, with my business partner), did financial analysis and advising, built online shops, and wrote two books - a novel with my cousin, and a short guide on moving through daily life with less stress.
Why H28 exists
In every one of those projects I hit the same wall: which tool for which job? Adobe for the heavy work, Canva when I needed something fast off a template. Shopify for a single product, Wix when a client wanted endless customization. I only learned those rules by testing everything myself, and that cost me time I don't get back. H28 is the site I wish I'd had - the tools I've actually worked with, sorted by the job they're right for, so you skip the trial and error.
How I review
Honestly, or not at all. I give you the good and the bad. If I've used a tool myself, I tell you what it was really like, friction included. If I haven't used it first-hand, I won't pretend I have - I say so, and I base the write-up on real research and what real users report. You're never the product here. You come, you learn something true, and you leave, whether or not you ever click a link.
That's the whole promise. No hype, no "perfect tool, just trust me". Just what I'd tell a friend who asked.
How these are written, and where AI fits
Some of the writing on H28 is produced with AI assistance, but always built on my own real, disclosed first-hand experience and honest research - never invented experience or fabricated results. I review, fact-check and approve every piece before it goes live, and I hold editorial responsibility for everything published here. The AI helps me get the words down faster; it does not decide what I think about a tool, and it never stands in for testing I haven't actually done.
How I keep H28 free
Some of the links here are affiliate links - if you sign up through one, I may earn a small commission, at no extra cost to you. It's what keeps H28 free and independent. That never changes my verdict.